"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
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Buyer beware!
Review Date: July 11, 2007
Reviewer: Elizabeth Levy, Soquel, CA
Reading this book becomes addictive. Like small chocolates or fresh, hand-picked berries, there is something satisfying in every bite. Each one of the 106 concise, funny, insightful chapters begins with a relevant quote from some famous poet, philosopher, comedian or author, follows with a meaty discussion of the do's and don'ts of the subject, and ends with a list of action items or next steps. There's no fluff in this book whatsoever; it is straight to the point, and filled with the kind of guidance only a seasoned executive could have acquired. I highly recommend it.
Wow, this book changed my life!
Review Date: April 30, 2007
Reviewer: Ben Barns, Anaheim, CA
Sound a little extreme? Well, maybe so, but this book did changed my whole approach when it comes to the way I sell and market. I am a 30 year sales guy who started his own business 10 years ago. I thought I knew everything there was to know about sales and marketing. Boy was I wrong. I read First, Best or Different at the suggestion of a good friend, it is chocked full of great ideas and sage advice. I am now entering new markets that I thought were completely untouchable. John Bradley Jackson is a marketing Guru!
First, Best or Different
Review Date: May 31, 2007
Reviewer: Elaine Chu,
First, Best, or Different has a simple message for the reader: to be competitive over the long run you need to do different things, or you need to do things differently. The author suggests that the trick is not to follow the herd or obsess about the competition; instead he challenges us to focus on personalizing your offering to better fit the customer's needs. This specialization will be valued by the customer and you will be rewarded accordingly. Very cool book!
"Niche" Guys Finish First.
Review Date: July 11, 2007
Reviewer: Barbara J. Samara, Mission Viejo, CA USA
John flushes out the cobwebs from stodgey, corporate business paradigms (like the "4 P's of Marketing") by using 21st century strategies that entreprenuers can use, particularly the "4 C's of marketing."
Review from Experience
Review Date: July 28, 2007
Reviewer: Soccer Fan, Danville, CA United States
First,Best, or Different is a great read and resource for business professionals for all size companies. Bite Size, easy to digest chapters and thoughts make this Book an easy to use Tool. This book is a tremendous value-add to the portfolios of not only first-time entrepenuers but those sales and marketing professionals who want to achieve differentation for their products as entreprenuers within established companies.
Read, Enjoy, and Apply the real world examples.
Dennis Lyftogt, Sales, Consulting, & Marketing Veteran
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