Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers.
Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Product Details
ISBN13: 9780470176580
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Video Reviews
No video reviews found for this product.
Customer Reviews
An incredible book for anyone with a business, or with a desire to learn more about themselves
Review Date: February 9, 2009
Reviewer: Shelly Holbrook,
A book that truly transformed my business - in fact, our motto comes directly from the work I did while reading your book. Beauty (Find Beauty). Spirit (Nurture Your Spirit). Passion (Live with Passion).
I would recommend (and have recommended many times) this book to gain clarity, focus, and a connection between yourself and your business.
Thank you for such a great book, Kaira!
Shelly Holbrook
President
Plein de Vie
[...]
You as a Brand
Review Date: May 20, 2009
Reviewer: F. Abdallah,
We all have business brands, but we also have person brands. Author Kaira Sturdivant Rouda does a great job in forming steps on how to have a real, authentic You brand which is part of your business and personal brand.
She offers reflective questions, exercises, suggested readings and also personal stories of not only herself, but other women as well. Although this book written with women in mind, the content of the book can be applied to men as well.
Relevant and Inspiring
Review Date: March 12, 2008
Reviewer: Dick Wagner, Cincinnati, OH
While Kaira's book is given as advice to women entrepreneurs it is equally relevant to men or any group. Her emphasis is to first, identify who you are and then implement the "you" in your business and yourself and then your brand. Truly a great read which shows how we flourish when being ourselves and are surrounded by others who share the vision of the group. Terrific ideas on how to be all you can or want to be - both in business and in the rest of "you". This book is for real.
Full of insight and practical advice
Review Date: February 19, 2008
Reviewer: Kathleen Murphy, Columbus, Oh USA
Real You Incorporated is a must read for anyone starting a business, looking for a better job, or in charge of a marketing effort. Branding is what you stand for, your personality and promise to those who might want to buy your product or services. Rouda gives you a blueprint to help you define your own brand and create the compelling reason why your customers should give you a second look. In today's cluttered world, this advice is invaluable. Rouda has written a lively, practical book that will become the bible for success in the 21st century. Read it now to stay ahead of the pack.
Every woman interested in becoming an entrepreneur or making her professional life more successful and fulfilling ....
Review Date: August 17, 2008
Reviewer: LaShondia Griffin, Baltimore, MD
should buy this book. I am in the midst of reading it now and there is so much helpful information, real-life examples, and exercises to help you figure out who you are and what your goals are. Although the book is aimed at entrepreneurs, it is truly a book anyone in the world of business can use to implement changes in your professional life. I have read other books about how to become professionally successful and they all always start off with takin out the emotion or becoming someone else.
Kaira puts it simply, woman are emotional and intuitive, USE IT! I am in the restaurant business, a business that is hard on women, and I have always been told that I get too emotionally involved in the aspects of the business. Thank you Kaira for making me see that there was nothing wrong w/ that. In fact, it is what has always made me a good employee and hopefully a good restaurateur.
This will be one of those books that I will LOAN (I am never getting rid of this one) to any female friend of mine who is having trouble at work or who is interested in starting their own business. KUDOS!
If you enjoy BBQ, and want the best that it has to offer, visit Barbecue Party for all the BBQ goodness that you can handle.
You will find a huge selection of the best Barbecue Recipes on the 'net, guides, tips and advice, competition schedules, handy articles, as well as a fully stocked BBQ store.
No video reviews found for this product.
An incredible book for anyone with a business, or with a desire to learn more about themselves
