Finally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligman have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. They put the emphasis on the absolute essentials of going from dreaming about starting a business to effectively getting it off the ground. In brief - easy to folow chapters - the authors simplify the process of going from idea generation through market analysis to preparation of a business plan while emphasizing differentation, niche marketing, positioning, strategy, and margins.
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Great Find!
Review Date: November 16, 2005
Reviewer: Arizona, tennessee
The book was very helpful w/ good knowledge that wasn't over my head. Great info for someone who is looking to get started or find out what they are doing wrong!
5 stars
Review Date: November 30, 2005
Reviewer: Adamkk, BG, OH
The book is very informative and easy to read. If you are considering opening a new business or starting one this is the book to read. It tells you the key points of business and the dos and donts of starting a business. If you are cruched for time this book you can read in about 1-2 hours.
Amazing Entrepreneur Guide
Review Date: December 3, 2005
Reviewer: Matthewe Federico, Bowling Green Ohio
Gene Poor and Rodney Heiligmann did it! They wrote a great introduction to entrepreneurship book. This is an excellent primer for anyone that is interested in starting their own entreprenur endeavor. It covers many aspects that a person may overlook. My favorite part of this book was the personal accounts and stories of not only their own businesses but others that are in their area.
Easy Read!
Review Date: December 10, 2005
Reviewer: Kelly Lause, Ohio
This book was a complete reflection of its authors! With helpful hints that most would learn after years into the business, Poor and Heiligmann give valuable insight. The examples are not only realistic but understandable and guide the reader into their future endeavors in the business field.
entreprenuership simplified
Review Date: December 14, 2005
Reviewer: drew mcdonald,
Coming from someone that isn't into reading this book was not only interesting but also a breeze to read. Focuses on the main topics and gets to the point. Amazing amount of information to gain before starting a business and can be read in less than 2 hours! Highly recommended
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Great Find!