Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid € Business practices that can be protected-but are often overlooked € Protecting your intellectual property on the Internet € What are your ideas and the rights to them really worth? € Why trade secrets are a powerful and under-utilized protection € Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs € How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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No substitute for an attorney, but VERY useful
Review Date: September 9, 2004
Reviewer: George F. Corliss, Milwaukee, WI USA
As the author makes clear, this book is no substitute for competent legal advice, but you'll be FAR more likely to receive legal advice you can use if you read this book first. Gilbert explains intellectual property (IP) alternatives, issues, and procedures in a style and language you can understand. She makes clear that many issues are NOT clear and helps you understand applicability and consequences of choices such as copyright vs. design patent protections. While she outlines history to help you understand the context, her perspective and knowledge of technologies is decidedly current, with considerations for the protection of business methods and software figuring prominently. Gilbert should absolutely be required reading for anyone who thinks they have a great idea.
This book rocks!
Review Date: September 3, 2004
Reviewer: Marilyn Shovers,
Trying to help a friend who has an idea for an invention, I picked up this book to try to get the process rolling. This guide really educated me, giving me so much necessary information and the examples of actual cases helped to clarify questions I had. The author has a real handle on the subject and she is very thorough and detailed without being boring.
Excellent Coverage of the Subject Matter
Review Date: September 23, 2007
Reviewer: Steven K. Gold, Boston, MA USA
This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Informative and entertaining!
Review Date: September 9, 2004
Reviewer: Behnam Rokni, WI USA
As a sales engineer for a software company, I often get involved in contract negotiations and issues surrounding copyrights, licensing and trade secrets. I initially picked up this book to use as a reference guide on these topics. When I began scanning through it, however, I got drawn further and further in between the covers. The book is well organized and is fun and easy to read/understand for a non-technical person like me. It covers recent and relevant information and provides tons of interesting examples, special notes and reference footnotes. I found it extremely informative and very entertaining.
CEO Life Saver
Review Date: September 10, 2004
Reviewer: Donna Martinez, Wisconsin
As owner of a company that does custom, innovative ornamental iron work, I am very concerned about creative and intellectual property issues. This book hits the mark!
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Blog Collector
No substitute for an attorney, but VERY useful